Our day pass is an excellent option to experience the focus and freedom to do your best work. Come experience how you can feel great and work best.
Our private office memberships cater to your business whether you are a dynamic solopreneur or on a team of 30+. We offer your sophisticated private office with modern and functional furnishings in addition to a customized built space to keep your experience in your office both quiet and comfortable.
Our virtual office membership is a turnkey option for you to connect with our unique network and community while calling Primary home for your business. The use of our business address and mail handling is where you start and leveraging our space for your every growing businesses needs is what we specialize in. Our virtual memberships come with a minimum of 2 days of workspace per month and 2 hours of meeting room time.
As a magnetic leader, poised public speaker, and master networker, Lisa has spent a lifetime amidst thriving small businesses. She managed two restaurants in Danny Meyer’s hospitality empire, worked on a top residential & commercial real estate sales team with The Corcoran Group, built one of the world’s largest and most prosperous Manhattan BNI (Business Network International) chapters, and served as WeWork’s founding Head of Community — overseeing operations for their first 275 offices. When not at Primary, you’ll likely find Lisa traveling with Brian and their baby Henry, practicing hot yoga, and/or eating coconut peanut butter.
As an entrepreneurial wellness leader, Brian has ventured into many dimensions of the health & wellness industry from launching endurance training businesses in Washington, DC and Portland, Oregon to leading business development efforts across the US for the World Adult Kickball Association (WAKA). With over a decade of experience that includes wellness programming, holistic health planning, multisport training, and community development, Brian has cultivated his craft as a health and wellness expert with a burning desire to raise the quality of health in the world. When not at Primary, you’ll likely find Brian watching films, enjoying the great outdoors, loving on his newborn son Henry, and/or trying some sort of healthy concoction.
Leveraging a background in architecture with field construction expertise, Danny has worked on a wide breadth of projects ranging from award winning apartments to $9mm luxury retail flagship stores. On the retail side, he served as Director of Store Development and Construction for Aesop Americas, Senior PM for Kate & Jack Spade, and founding Director of Development for WeWork. With WeWork, Danny oversaw the design and execution of the brand’s first 500,000SF / six locations. When not at Primary, you’ll likely find Danny cycling, jumping on a plane for an overseas adventure, and/or cooking a delicious meal with locally grown produce.
Emma is a self-taught business entrepreneur who grew and ran a high volume website that provided women with all the resources they needed to get pregnant and have a healthy pregnancy. Small in stature, Emma is big in spirit and loves the challenges and exhilaration that comes with growing a business. Prior to working in Business Development, Emma worked in Foster Care for one of the largest Child Welfare agencies in NYC. When not at Primary you will likely find Emma taking a barre class or eating the spiciest food she can get her hands on.
As Cafe Manager, Dennis is not only the smiling face behind your morning cup o’ joe, but a community builder who believes the greatest job of a professional barista is to connect the coffee, the story, the flavor, and the people—something he loves to do each day at Primary!
Over the past fifteen years, Dennis has fulfilled many roles at a wide range of New York area restaurants from barista to restaurant manager to wine director. Prior to joining the team at Primary, Dennis managed two successful Third Wave coffee shops where he furthered his knowledge of exceptional espresso preparation and one-of-a-kind customer service.
When not at Primary, Dennis loves to travel the country in search of exceptional food, fine wines, and great times.