Our Team

Our team is always looking for opportunities to meet and exceed the expectations of our members. We’ve created an environment that encourages people to feel their best while providing them with tools to ensure their businesses flourish. 

 
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Lisa skye hain - co-founder

As a magnetic leader, poised public speaker, and master networker, Lisa has spent a lifetime amidst thriving small businesses. She managed two restaurants in Danny Meyer’s hospitality empire, worked on a top residential & commercial real estate sales team with The Corcoran Group, built one of the world’s largest and most prosperous Manhattan BNI (Business Network International) chapters, and served as WeWork’s founding Head of Community — overseeing operations for their first 275 offices. When not at Primary, you’ll likely find Lisa traveling with Brian and their babies Henry and Hawk, practicing hot yoga, and/or eating coconut peanut butter.

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brian hain - co-founder

As an entrepreneurial wellness leader, Brian has ventured into many dimensions of the health & wellness industry from launching endurance training businesses in Washington, DC and Portland, Oregon to leading business development efforts across the US for the World Adult Kickball Association (WAKA). With over a decade of experience that includes wellness programming, holistic health planning, multisport training, and community development, Brian has cultivated his craft as a health and wellness expert with a burning desire to raise the quality of health in the world. When not at Primary, you’ll likely find Brian watching films, enjoying the great outdoors, loving on his newborn son Henry, and/or trying some sort of healthy concoction.

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Danny Orenstein - Co-founder

Leveraging a background in architecture with field construction expertise, Danny has worked on a wide breadth of projects ranging from award winning apartments to $9m luxury retail flagship stores. On the retail side, he served as Director of Store Development and Construction for Aesop Americas, Senior PM for Kate & Jack Spade, and founding Director of Development for WeWork. With WeWork, Danny oversaw the design and execution of the brand’s first 500,000SF / six locations. When not at Primary, you’ll likely find Danny cycling, jumping on a plane for an overseas adventure, and/or cooking a delicious meal with locally grown produce.

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AdAM fINKELMAN - Development project manager

Adam is a project management specialist. He received a Masters and Bachelors in Building Construction from the University of Florida along with a Concentration in Sustainability, OSHA Certification, and LEED Accreditation. Adam has been involved in the construction management of restaurants, apartments, and stores throughout the city. 

When Adam is not managing, he spends his free time designing through his side business Yorkwood Co. 

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TIM SIMPSON - gENERAL MANAGER, PRIMARY FIdI

Tim is a dedicated hospitality professional bringing with him a decade of experience. His career has spanned the hotel industry serving as the General Manager during the development and operation of lifestyle boutique hotels and has most recently worked for The Harvard Club of New York. Tim is passionate about hospitality and utilizes his hands-on leadership style to inspire authenticity and  cammaraderie that ultimately engages both his team and guests in a meaningful way.

When not at Primary Tim enjoys the outdoors, movies with his wife and is actively involved in his church and community.

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KRISTINE SCOTTO - GENERAL mANAGER, pRIMARY pENN sTATION

Kristine is excited to join Primary as the General Manager for Primary Penn Station. She has experience in developing operations and marketing standards, and has contributed to start-up entrepreneurial organizations and large scale multinational corporations. Kristine looks forward to bringing these skills to continue to cultivate the Primary community at the newest location.

Kristine combines her two passions for meeting new people and planning events by serving as the Vice Chair for the Special Events Committee for the New York Chapter of CoreNet Global. When not at Primary, Kristine loves traveling to explore different cultures, reading, and spending time with family and friends.

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Hannah Woit - Executive Assistant

Hannah is assisting Primary's executive team with various projects and will start pursuing her MBA at Columbia Business School in the fall. Trained in reiki, she is pursuing her health coaching certification through the Institute for Integrative Nutrition. She has a background in publishing and has written for Prevention Magazine and Forbes Woman online. She is a graduate of the Georgetown School of Foreign Service and the Columbia Publishing Course at Columbia's Journalism School.

When not at Primary, you can find Hannah checking out new fitness classes, bargain shopping, or poring over the New York Times Style section.

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Khensani Mathebula - Lead LUMINARY

Khensani is often the first face you see upon entering Primary. Her favorite word is “shine”— very fitting since she illuminates our space with warmth, wonder, and joy! Aside from being an experienced administrative pro, she is a professional modern dancer and choreographer as well!

She loves making connections with our members and building community. She will welcome you and your guests with her signature smile, and probably strike a few dance moves around the office too. When she’s not at Primary, you’ll likely find Khensani in dance class, rehearsal, or dancing her heart out on stage.

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Mayra PeÑaranda - lUMINARY

Mayra is a recent Photography and Imaging graduate from New York University. She is originally from Colombia but grew up in Miami (two places which she feels very emotionally and culturally connected!). Mayra has continued to pursue her passion for art after college. She believes that art is a wonderful and cathartic way to share your story, process your feelings, and connect with the outer world.  

When she’s not at Primary, Mayra volunteers at a bunny rescue on weekends and LOVES binging on Netflix, snacking on Sour Patch Kids, and making embroidery.