About Us

‘Energy flows where attention goes.’

– Napoleon Hill

Primary is the brainchild of Lisa Skye Hain, Danny Orenstein, and Brian Hain. In the winter of 2015, Lisa (an entrepreneurial community builder) approached Danny (a design construction specialist) to launch a vision she created in 2012. Realizing that wellness had helped each of them excel in both work and life, the founders embarked on a journey to combine both elements into a thriving workspace community— leveraging Brian’s health and fitness expertise as Chief Wellness Officer.

Services & Amenities

Start your day with a yoga class or guided meditation. Enjoy a freshly prepared lunch or cold pressed juice at our cafe. Join us for an evening networking event.

Your office or desk is turnkey—in addition to modern furnishings, it comes with an open invitation to daily events and classes: fitness, motivational and professional development. Also included: a members-only fitness studio, conference rooms and business amenities, men’s and women’s changing rooms with showers, drip coffee by Stumptown Coffee Roasters, & more.

Our Partners

In addition to serving complimentary coffee by Stumptown Coffee Roasters, members are able to purchase products from our wellness partners, including a full espresso menu, healthy vegan pastries from Brooklyn Whiskers and fresh pressed juice by Pure Green.

Exceptional Experience

We are committed to providing our members with a warm, professional and mindful workspace.

Our team is always looking for opportunities to meet and exceed the expectations of our members. We’ve created an environment which encourages people to feel their best while providing them with tools to ensure their businesses flourish.

Focused by Design

First and foremost, we strive to create spaces which allow people to feel focused and comfortable. Our design errs on the side of simplicity– celebrating original building details, the character of raw materials, and select fine furnishings. Each location is filled with greenery; moss walls, fresh flowers and live planters can be found throughout.

Form & Function

We have taken steps to ensure that your business productivity is never compromised.

All office partitions are double glazed, yielding sound reduction ratings similar to that of solid plasterboard walls. Audio-masking solutions have been installed throughout common areas, reducing the impact of distracting ambient noises.

Our Team

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