Our team is always looking for opportunities to meet and exceed the expectations of our members. We’ve created an environment that encourages people to feel their best while providing them with tools to ensure their businesses flourish.
Lisa skye hain - Ceo/co-founder
As a magnetic leader, poised public speaker, and master networker, Lisa has spent a lifetime amidst thriving small businesses. She managed two restaurants in Danny Meyer’s hospitality empire, worked on a top residential & commercial real estate sales team with The Corcoran Group, built one of the world’s largest and most prosperous Manhattan BNI (Business Network International) chapters, and served as WeWork’s founding Head of Community — overseeing operations for their first 275 offices. When not at Primary, you’ll likely find Lisa traveling with Brian and their babies Henry and Hawk, practicing hot yoga, and/or eating coconut peanut butter.
Jimmy PArk - VP of operations and marketing
Jimmy Park brings experience in building and scaling businesses in both startups and publicly traded companies. He has deep knowledge in technology, online strategies, operations and finance. In 2012, he was responsible for all aspects of the digital media teams for “12/12/12 Concert for Sandy Relief,” which raised over $68 million dollars and generated more than two billion social impressions worldwide. Recently, Jimmy sold his company Techwood Consulting and is an equity partner and advisor to several companies. Jimmy is an alumnus of the University of Florida, Rollins College and the Harvard Business School.
In his free time, Jimmy is an avid rock climber and also active in competitive jiu jitsu.
Danny Orenstein - Co-founder
Leveraging a background in architecture with field construction expertise, Danny has worked on a wide breadth of projects ranging from award winning apartments to $9m luxury retail flagship stores. On the retail side, he served as Director of Store Development and Construction for Aesop Americas, Senior PM for Kate & Jack Spade, and founding Director of Development for WeWork. With WeWork, Danny oversaw the design and execution of the brand’s first 500,000SF / six locations. When not at Primary, you’ll likely find Danny cycling, jumping on a plane for an overseas adventure, and/or cooking a delicious meal with locally grown produce.
Brian hain - cO-founder
As an entrepreneurial wellness leader, Brian has ventured into many dimensions of the health & wellness industry from launching endurance training businesses in Washington, DC and Portland, Oregon to leading business development efforts across the US for the World Adult Kickball Association (WAKA). With over a decade of experience that includes wellness programming, holistic health planning, multisport training, and community development, Brian has cultivated his craft as a health and wellness expert with a burning desire to raise the quality of health in the world.
When not at Primary, you’ll likely find Brian watching films, enjoying the great outdoors, loving on his newborn son Henry, and/or trying some sort of healthy concoction.
TIM SIMPSON - gENERAL MANAGER, FIdI
Tim is a dedicated hospitality professional bringing with him a decade of experience. His career has spanned the hotel industry serving as the General Manager during the development and operation of lifestyle boutique hotels and has most recently worked for The Harvard Club of New York. Tim is passionate about hospitality and utilizes his hands-on leadership style to inspire authenticity and cammaraderie that ultimately engages both his team and guests in a meaningful way.
When not at Primary Tim enjoys the outdoors, movies with his wife and is actively involved in his church and community.
Landon sturm - GENERAL mANAGER, pENN sTATION
Landon is thrilled to join our team as the General Manager for Primary Penn Station. His expertise lies in Resort and Hospitality Management, with a prominent Hilton Worldwide background. For over 15 years, Landon served individuals from all over the world in one of Florida's top tourist destinations, Fort Myers. Throughout the years, he has been creating cultures in the workplace that are undeniably attractive. With his positive outlook and "always say yes" approach, Landon creates a memorable atmosphere not only for the client, but his team as well. He calls it his "super power".
When not at Primary you'll find Landon exploring the love of his life, New York City.
sidd nigam - community manager, FIDI
Siddharth is excited to join the Primary team as a Community Manager. For the past two years Siddharth served as the Community Lead of Hospitality and Events for one of WeWork’s largest buildings where he channeled his joy for meeting new people and learning about different businesses and turning them into meaningful connections for members. Before WeWork, Siddharth worked in PR where he garnered placements for his clients in outlets such as TechCrunch, The Verge, CNET, and the TODAY Show. He looks forward to leveraging his experience to help continue the growth of the Primary community.
When not at Primary, you’ll find Siddharth playing music at an open mic, perfecting his backhand on the tennis courts, or planning his next trip. Stop by the front desk and say Hi!
Rachel Webb - community manager, Penn station
Rachel is an avid fitness enthusiast with over ten years in the wellness industry. Her passion is connecting people with results and empowering others to achieve more than they believe possible. Before becoming the Community Manager at Primary, Rachel managed, taught, and trained multiple fitness facilities and developed programs to train and develop other fitness leaders. She is so excited to bring her expertise and energy to the Primary team to help the community feel its best!
When she's not working, Rachel enjoys painting, studying yoga, brewing her own beer, and spending time with her two dogs!
Khensani Mathebula - Lead LUMINARY, FIDI
Khensani is often the first face you see upon entering Primary. Her favorite word is “shine”— very fitting since she illuminates our space with warmth, wonder, and joy! Aside from being an experienced administrative pro, she is a professional modern dancer and choreographer as well!
She loves making connections with our members and building community. She will welcome you and your guests with her signature smile, and probably strike a few dance moves around the office too. When she’s not at Primary, you’ll likely find Khensani in dance class, rehearsal, or dancing her heart out on stage.
EDDY MONGE - LUMINARY
Eddy has served the coffee industry in multiple facets—from harvesting in El Salvador, to developing coffee experiences in New York. One of his simple pleasures is creating relationships and connecting people to resources. At Primary, he aims to foster a culture that encourages care and passion.
During his free time, he loves to read a good book with his husband, explore new coffee shops, or whip up vegan pastries.
Tasha Crockett - PORTER
Born in Germany, Tasha came to the U.S at the age of 4 and was raised in Yonker NY. She is outgoing and enjoys meeting people and sharing a laugh. She loves Buddha because she too considers herself "big on energy and vibes". Tasha enjoys building things which fueled her desire to become a certified welder. It does not stop there, she considers herself a jack of all trades and can master anything as long as there are instructions.
Bryan cosby - PORTER
Bryan was born and raised in Brooklyn, NY. He is ambitious and self motivated. Hospitality and general labor are two of his many work ethics. He is very sociable, easy going, detailed oriented and has a great eye for fashion. You can give Bryan any task and expect it to be completed.
In his spare time, Bryan enjoys spending time with his 3 adorable children and building his clothing brand "Broken Hearts."
ERNESt green - barista
Ernest James Green is a comedian, writer, and actor who has lived in New York for 3 years. Ernest is from Cincinnati, OH and graduated from Bowling Green State University with a degree in Communications. Ernest loves to play video games, play/watch basketball, listen to a wide variety of music, (though favors Golden Age Hip-Hop, Kanye West and Coltrane) watch amazing films and phenomenal television, read dope books, and eat great food. He loves to talk to interesting people, have enlightening conversations, and learn new things. Most importantly, he loves to laugh and make others laugh as well.